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Friday, May 1, 2009


Sometimes names can be very misleading especially mismatched names.
New generation marketing strategy is full of creativity and aiming to leave
a strong impact on customers. Names that are mismatched are hard to FORGET!

For eg. the brand OriginalFake is very interesting coz it gives a mixed interpretations. Original look like Fake or Fake look like Original or ????

A shop named Kitschen, once glance at the name - we may think a kitchen appliance
shop or kitchen cabinet - interior shop ... BUT Actually "Kitschen" is high fashion
clothes / apparels shop! Unbelievable ...

How about "The Birdcage" and
"Storybook Couture" ?
They are all within Fashion Roadblock,
nothing to do with birds, cage or storybooks...

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